Two different dates will define the Umamusume F1 partnership at Suzuka Circuit. November will see the Japanese track rename one of its most famous corners, while April will bring the horse racing franchise closer to Formula 1 spectators through a dedicated fan experience.
However, Cygames’ agreement goes beyond putting a video game logo alongside a racetrack. The Japanese Grand Prix is introducing a new level of sponsorship, with Umamusume: Pretty Derby becoming its first founding partner.
Umamusume F1 partnership: two dates that fans should remember
Fans will not have to wait until the 2027 Formula 1 season to see the first changes at Suzuka. Cygames has acquired the naming rights to 130R, the internationally recognised high-speed corner located after the circuit’s west straight.
Starting November 20, 2026, the corner will officially be known as Umamusume 130R for approximately one year. Its new identity will coincide with the 25th JAF Suzuka Grand Prix, which hosts rounds 11 and 12 of the Japanese Super Formula championship on November 21 and 22.
Promotional material will also appear during the unofficial session on November 20. Interestingly, Cygames has confirmed that there will be no Umamusume advertising at 130R during the 2027 Formula 1 Japanese Grand Prix itself.
Why the Umamusume F1 partnership goes beyond trackside advertising
Although renaming such a recognisable corner is a striking part of the announcement, the sponsorship agreement represents a separate development. Umamusume has secured the highest sponsorship status available at the Japanese Grand Prix, a position no previous partner has occupied.
According to the official announcement published by Cygames on November 12, founding partners will collaborate with event organisers on promotional campaigns, marketing and experiences designed for spectators.
Consequently, the purpose of this agreement extends beyond brand visibility. Supporting the long-term development of the Japanese Grand Prix is also part of the arrangement, making the relationship more ambitious than the temporary renaming of a corner.
From Tracen Academy to international motorsport
For anyone unfamiliar with Umamusume: Pretty Derby, the training simulator puts players in charge of preparing young racers at Tracen Academy. Its characters are inspired by real racehorses, combining competitive racing with musical performances known as Winning Live.
Available on iOS, Android and PC through Steam, the title also won Best Mobile Game at The Game Awards 2025.
Nevertheless, its relationship with motorsport did not begin with Formula 1. During 2026, Umamusume became the first video game to establish an official partnership with MotoGP’s Japanese Grand Prix. Meanwhile, Cygames has also supported international horse racing events, including the Breeders’ Cup and the Grand Prix de Paris.
According to the company, the connection between these different competitions lies in teamwork. Just as its characters depend on their trainers, families and friends, Formula 1 drivers rely on the collective effort of their teams to pursue victory.
What Umamusume fans can expect at Suzuka in April 2027
The 2027 FIA Formula 1 Lenovo Japanese Grand Prix will take place from April 9 to 11, 2027, at Suzuka Circuit in Japan’s Mie Prefecture. It will be the fourth round of the Formula 1 season.
During the event, Umamusume will have a dedicated booth in the GP Square Fanzone. Additional activities are planned, although Cygames has yet to reveal their details. Further announcements will appear on the game’s official website and social media channels.
Those interested in attending can purchase tickets from November 15, 2026, at 11:00 a.m. Japanese Standard Time through the MobilityStation online store. Additional information is available on the official Japanese Grand Prix website.
Ultimately, the Umamusume F1 partnership offers an interesting meeting point between gaming and motorsport. While the renamed corner provides an immediate attraction, April’s fan activities could become the most interesting part of the agreement for players.
Creator of the website, Pokemon trainer by nature. Trying to report on everything related to the world of video games, series and movies. Yu-Gi-Oh is my weakness, collecting cards since the dawn of time.
