How much would you spend on something from Vice City before even playing the game? The new GTA 6 merchandise collection at Selfridges makes that question surprisingly relevant, with prices stretching from £60 T-shirts to a £2,500 varsity jacket. Selfridges has brought GTA 6’s fictional world into two of its UK department stores just ten days before Grand Theft Auto VI launches on PS5 and Xbox Series X|S.
For fans, this is more than another selection of gaming T-shirts. The collection turns fictional sports teams, restaurants and brands into physical products. However, its enormous price range raises another question: which items are accessible souvenirs, and which are aimed at collectors willing to spend considerably more?
GTA 6 merchandise prices reveal a huge gap between items
The most striking detail is the difference between the cheapest clothing and the collection’s premium pieces. At the top sits the Goodtime State varsity jacket, priced at £2,500. It is the most expensive product in the range and is exclusive to Selfridges. Another black varsity jacket costs £1,750, placing both pieces well beyond the price of an ordinary gaming souvenir.
Meanwhile, fans interested in Vice City’s fictional sports scene have several alternatives. A Vice City Manatees football helmet costs £450, while the team’s Starter jacket is available for £280. These products give a fictional team the kind of identity normally associated with real sporting merchandise.
Other prices are equally distinctive. The GTA VI Winmau dartboard set costs £275, a Burger Shot apron made by Hedley & Bennett is £250, and a beach tennis set is £220. There is also a Burger Shot leather takeaway bag for £125. At the more affordable end, the GTA VI Members Only jacket costs £100.
T-shirts offer a lower entry point. A Macca the Gator design starts at £60, while Vice City Narcos, I Heart VC and Burger Shot shirts range from £65 to £75. Consequently, shoppers can choose between a relatively modest piece of memorabilia and an expensive collector’s item without leaving the same collection.
Why GTA 6 merchandise feels like a piece of Vice City
What makes this range interesting is its emphasis on fictional identities rather than simply displaying a game logo. Vice City Manatees, Vice City Narcos, Burger Shot, Goodtime State and Macca the Gator appear across products that resemble everyday clothing, sporting equipment and accessories.
That approach gives the collection a different appeal. A Burger Shot apron or takeaway bag represents an imaginary restaurant, while Manatees clothing borrows the visual language of sports merchandise. Fans are effectively buying objects associated with GTA VI’s fictional setting, not just promotional items bearing its name.
There are more than 60 products in total, including jackets, caps, bags, mugs, dartboards, pins, basketball sets, keychains and luggage tags. More than half are exclusive to Selfridges, making the department store a central part of this particular merchandise launch.
For anyone comparing these products with the game itself, the distinction matters. These are physical accessories and collectibles, separate from the questions surrounding GTA 6’s boxed edition and its physical contents.
Where to buy GTA 6 merchandise before November 28
The pop-up opened on the morning of Monday, November 9, 2026, at Selfridges stores in London and Manchester. It will remain in place until November 28, giving the event a limited window that extends beyond the game’s scheduled release.
London’s flagship building has received a particularly visible transformation. Its facade is illuminated in GTA VI colors, while themed shop windows bring the game’s aesthetic onto the street. One display even features a fictional sports car, turning part of the department store into a showcase for Rockstar’s upcoming release.
Fans unable to visit either location can explore the official GTA VI collection at Selfridges. Online sales began on November 9, the same day as the physical pop-up.
However, demand has already created complications. According to VGC, online queues exceeded 100,000 people, and some products sold out. Those figures underline the attention surrounding the collection, although they do not establish how many items were purchased.
A ten-day countdown with more than just the game at stake
Timing is crucial here. Grand Theft Auto VI is scheduled to launch on Thursday, November 19, 2026, for PlayStation 5 and Xbox Series X|S. Selfridges has therefore opened its pop-up ten days before release, allowing fans to engage with the game’s fictional world before they can explore it on consoles.
The event also runs nine days beyond launch day. That means its opening period covers both the final wait and the immediate release window, although individual product availability may change as items sell out.
Meanwhile, the game has other developments worth following. Battle4Play has previously covered GTA 5 leaving PlayStation Plus shortly before GTA 6, as well as PS5 files offering possible clues about GTA 6’s online features. The Selfridges launch adds a physical retail dimension to that countdown.
Ultimately, GTA 6 merchandise is offering two very different ways to participate in the excitement: relatively accessible branded clothing and premium products with four-figure price tags. Whether a £2,500 jacket feels like a desirable collector’s piece or an extravagant purchase is up to each fan. With the game arriving on November 19 and the pop-up closing November 28, the decision comes with a clear deadline.
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