PlayStation Korea is taking a different approach to promoting Rockstar Games’ upcoming release. Its latest GTA 6 ad brings together K-pop performers, television personalities and other local celebrities. The campaign was created exclusively for South Korea, placing familiar faces at the center of the game’s promotion.
Published on November 12, 2026, the commercial arrives just one week before the game’s scheduled launch. It also reinforces Sony’s marketing strategy surrounding the PS5 version.
PlayStation’s GTA 6 ad takes a different approach in South Korea
Rather than focusing exclusively on Rockstar’s upcoming game, PlayStation Korea has built its campaign around local entertainment figures. Music, television and other entertainment figures come together to celebrate one of the year’s biggest video game releases.
As detailed by Push Square, the commercial appeared on PlayStation Korea’s official X account and blog.
This regional approach connects an internationally recognized video game franchise with South Korea’s entertainment culture. Furthermore, it supports Sony’s campaign promoting PS5 as the best platform for experiencing GTA 6.
Which Korean celebrities appear in the GTA 6 ad?
PlayStation has assembled a cast representing different areas of South Korean entertainment. These include established musicians, members of popular groups and personalities from outside the music industry.
The celebrities appearing in the commercial are:
- Jay Park: Rapper and singer.
- Chodan: Member of QWER.
- Magenta: Member of QWER.
- Oh Yul: Member of LNGSHOT.
- Ryul: Member of LNGSHOT.
- Choi Kang-rok: Chef.
- Sung Seung-heon: Commentator.
By combining different entertainment backgrounds, the campaign extends its appeal beyond Rockstar’s established gaming audience.
A cinematic commercial celebrating 13 years of waiting
The campaign builds its narrative around the 13 years separating GTA 5 from its successor. Instead of relying entirely on gameplay, the commercial turns that lengthy wait into its central theme.
During the video, the city lights go out. Meanwhile, the featured celebrities rush home to start playing Rockstar’s latest installment on PS5.
The cinematic presentation connects their excitement with the anticipation surrounding the game’s arrival.
Advertising opportunities surrounding the release also extend beyond traditional console marketing. Another example involves Twitch advertising and streamer revenue during GTA 6 broadcasts.
However, PlayStation Korea’s commercial focuses specifically on connecting the upcoming release with its domestic audience.
GTA 6 reaches South Korea after a rating controversy
Despite the celebratory tone of Sony’s campaign, the game’s journey towards its South Korean release faced complications.
Rockstar’s latest production nearly failed to secure the classification required for its commercial release in the country. Certain scenes involving nudity contributed to the GTA 6 rating controversy in South Korea.
Meanwhile, GTA 6 launches on November 19, 2026, for PS5 and Xbox Series X|S. Its price in the United States is $79.99, while British players will pay £69.99.
Although Sony’s commercial promotes the PlayStation version, Rockstar’s upcoming title is not exclusive to the platform.
Ultimately, the GTA 6 ad demonstrates how PlayStation is adapting its international marketing campaign to individual markets. In South Korea, that means bringing K-pop and local television personalities into the final countdown.
Creator of the website, Pokemon trainer by nature. Trying to report on everything related to the world of video games, series and movies. Yu-Gi-Oh is my weakness, collecting cards since the dawn of time.
